Most website owners aren’t even aware that their site is having SEO problems, instead just lamenting on their low rank and poor visibility. Some turn to contractors and SEO consultants, paying out exorbitant fees in the hopes they can turn things around.
But there’s no need to go that far so soon. Instead, check your website and see if you can make the following changes yourself:
1. TIE YOUR SITE IN TO SOCIAL MEDIA
Many websites now feature social media buttons on each page to let users easily “share” interesting sites and pages to friends. This is a great low-cost, passive way of improving site visibility. You can also promote pages on social networks yourself, provided you go about it in such a way that it brings value to users.
2. CHECK YOUR KEYWORDS
You need to conduct a thorough review of the keywords on each page and how often you are using them. Search engines are very sensitive to spam, and quickly penalize any usage they deem excessive. Instead, you should focus on organic SEO and a few high-value keywords.
3. GET REPORTING SOFTWARE
Having a website without the appropriate web traffic measuring tools is just willful ignorance. You need to know how many people are visiting your website, who they are, and where they are going if you’re going to successfully improve your site’s performance. There are plenty of free and affordable web metrics tools available. Many of them are easy to set up—just import a line or two of code into each page.
4. OPTIMIZE THE FOREIGN LANGUAGE VERSION OF YOUR SITE
If your website has multiple language versions, you’ve probably had your web copy translated by professionals. But are the back-end information of your foreign language site still in English? The keywords, meta descriptions, and page names? If they are, then your localized site isn’t going to place very high in foreign language search engines.
5. CHANGE YOUR PAGE URLS
Randomly generated page URLs (e.g. “mysite.com/page=2313”) may be convenient when creating a site, but doesn’t help you rank high in search engines. Instead, your page URLs should be descriptive of the page’s content. Not only will it help you rank better, but its more convenient for users, too—especially if they want to share the link with others.
6. GET RID OF THE SPLASH PAGE
Splash pages (especially animated Flash ones) may have been the “in” thing a decade or so ago, but now they’re more of a liability than anything else. Your homepage is the most heavily trafficked page on your site, and the entryway for web spiders (programs that track web pages for search engines) to scan the rest of your site.
A splash page does nothing to help the spider scan and rank your site, because they only see text, not images or animation. The spider won’t know the first thing about your site, and therefore can’t explain to the search engine who you are and what you do.
7. STOP USING “CLICK HERE” TO LINK PAGES
Search engines use anchor text to help rank a site by topic, so you want your anchor text to be a relevant keyword. “Click here” is a useless phrase that explains nothing about the link’s topic and doesn’t add anything to the page’s organic SEO.
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